Video and Audio Center Blog

Thursday, August 09, 2018

Sony Electronics Launches New A9F OLED MASTER Series 4K HDR TVs — The Pinnacle of Picture Quality for the Home!

MASTER Series A9F Televisions Feature Next-generation Sony Processor and Exclusive Netflix Calibrated Mode to Bring Sony's Very Best Picture Quality into Viewer's Homes by Faithfully Conveying the Creator's Intent. 

In our 30+ years as Southern California’s premier consumer electronics destination and Sony Authorized Dealer, we can’t recall ever looking forward to a new product release as we have with the upcoming A9F OLED Series. Sony Electronics, Inc. has officially announced the new television series, offering extraordinary picture quality by virtue of employing multiple proprietary technologies and solutions, leading with Sony' next-generation Picture Processor X1™ Ultimate—will be released sometime this coming Fall 2018 to consumers at of course, immediately available at that time at any of our Video & Audio Center technology showrooms, or online at

The new A9F models arrive as the MASTER Series – a name Sony has reserved exclusively for its highest picture quality TV models. Sony's goal is to create a TV capable of displaying images that faithfully convey the creator's full intent. This is a trend that we at Video & Audio Center have seen growing within the industry for a couple of years now—as the relationship between TV manufacturers and TV content producers has become more and more firmly entrenched.

Sony's new MASTER Series provides picture quality approaching that of a professional-grade monitor in a movie studio and was developed by following a very strict set of product evaluation criteria set by its most experienced picture quality engineers."Sony's focus has always been on quality, and our new MASTER Series is a game changer," said Mike Fasulo, president and chief operating officer, Sony Electronics North America. "Netflix is redefining the way in which content is produced, and together we have created an offering that has never been done before. Our new line of TVs featuring Netflix Calibrated Mode truly optimize the entertainment experience and provide new viewing options for our customers."

The A9F MASTER Series models come equipped with a newly developed, next-generation Picture Processor X1™ Ultimate. This processor plays a vital role in delivering the high-quality picture in the MASTER Series. With a long history and expertise in developing professional cameras and monitors, Sony recognizes that precision in constructing fine signal processing components results in an immediately visible difference to the whole image. The Picture Processor X1™ Ultimate can intelligently detect and analyze each object in the picture through Sony's new Object-based Super Resolution for exceptional accuracy and detail. The Object-based HDR remaster has been updated and now allows each object to be remastered individually for better depth, accurate texture and an overall more realistic picture.

Introducing Netflix Calibrated Mode
Over the years, Sony Electronics has worked with television and movie industry professionals to develop new viewing technologies. In 2000, Sony Electronics introduced Cinema Mode, which was developed in conjunction with Sony Pictures Entertainment. In 2012, Sony introduced its first 4K television, working with the industry to bring this new standard from the movie studios to viewers' homes. For the MASTER Series, Sony has worked with Netflix to develop Netflix Calibrated Mode. The new feature was specially developed to mirror the same picture quality as a studio evaluation master for television in order to preserve the artist's creative vision and intent. By clicking one simple menu setting, Netflix Calibrated Mode faithfully reproduces the visuals that help bring a story to life, and entertainment enthusiasts can now enjoy this experience when watching their favorite TV series, films, documentaries and more on Netflix.

"In recent years, we have seen great advances in technology that have made an unprecedented impact on the way TV and film entertainment is consumed," said Fasulo. "Both Sony and Netflix have been pioneering the industry in terms of content production and distribution, working directly with creators to bring their stories to entertainment lovers around the world. Sony and Netflix have put much effort into developing and supporting cutting-edge technologies, such as 4K picture resolution, high dynamic range (HDR) and Dolby Atmos™ sound that allow film professionals to authentically express their vision for fans to enjoy in their homes around the world."

"While recently watching 'Lost in Space,' I was struck by the vivid landscapes: lush forests, shadowed snowfields, and other visual elements that pulled me more deeply into the Robinsons' adventures," said Scott Mirer, vice president, device partner ecosystem, Netflix. "We can't wait for our members around the world watching on Sony's new MASTER Series TVs to get this fantastic experience and — for the very first time — to deliver studio-quality picture mastering to the living room with Netflix Calibrated Mode."

Additionally, the MASTER Series is ready for CalMAN®, the industry-leading display calibration software from Portrait Displays. CalMAN is widely used by professionals as a tool to ensure quality control of the strict requirements demanded by content creators in broadcast, production and post-production. CalMAN eliminates the struggle of maintaining the picture quality throughout the life of the TV.

Innovation in TV picture, sound and design
The flagship A9F OLED TV comes equipped with the Pixel Contrast Booster, Sony's original panel controller for OLED, which maximizes the dynamic range by widening the area of color reproduction at high brightness. Pictures are enhanced with extra detail and texture.

The A9F OLED TV has top-of-the-line sound quality thanks to its new Acoustic Surface Audio+™ technology. Acoustic Surface™ was first introduced last year with the critically acclaimed A1E series, followed by the A8F this year. The improved Acoustic Surface Audio+™ gets an additional actuator in the center of the screen and an extra subwoofer channel, totaling to a 3.2 channel sound system. The additional center actuator acts just like center speakers hidden behind a acoustically transparent (AT) screen found in movie theaters. 

With the three actuators and two subwoofers facing sideways, the A9F creates a rich sound field that greatly enhances the viewing experience. The A9F also has a TV Center Speaker Mode that allows the Acoustic Surface Audio+™ to be used as the center speaker of a home theater system.

Using the Google Assistant with the A9F is simple. All A9F models have built-in microphones, enabling viewers to simply talk to the TV to find what they want, or to ask the Google Assistant to play TV shows, movies and more.

MASTER Series A9F (65" and 55" Class models) 4K HDR OLED TV
  • Features OLED as display device with Pixel Contrast Booster; eight million self-illuminating pixels and Sony-original panel controller for OLED brings a significantly enriched visual experience with unprecedented black, authentic color and a wide viewing angle
  • Features Picture Processor X1™ Ultimate, providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and dual database processing 
  •  Acoustic Surface Audio+™ creates a rich sound field delivered from three actuators and two subwoofers facing sideways, which greatly enhance the viewing experience
  • Features Netflix Calibrated Mode that brings the creator's vision directly to the TV.
  • CalMAN ready for professional-grade calibration
  • Features vibrant, expanded color with TRILUMINOS™ Display, further enhanced for color accuracy
  • Android TV with hands-free help from the Google Assistantii: Find what you want simply by talking to the TV; ask your Google Assistant to help you play TV shows, movies, and more; dim the lights and control your compatible, connected devices while you watch a movie for a better viewing experience
  • Minimalism styled with softness: the screen being a single slate with only a stand in the back to hold it up

Pricing and Availability
The MASTER Series A9F will be available at all Video & Audio Center technology showrooms and online a in the fall of 2018, with pricing and retail availability to be announced later. For more information, please click HERE.

Monday, July 30, 2018


Sony’s Ground Breaking HT-Z9F and HT-X9000F Sound Bars Supporting Dolby Atmos® and DTS:X™, Powered by Sony's Vertical Surround Engine.

HT‑Z9F, the world's first1 3.1ch Dolby Atmos Sound Bar and the HT-X9000F Dolby Atmos sound bar, are both designed to further an enhanced, connected, and compelling listening experience for consumers, and are featured in every Video & Audio Center showroom here in the Los Angeles area. The premium HT-Z9F Dolby Atmos sound bar, paired with Sony's unique virtual technology, brings a new level of impressive cinematic-audio to your home. When Dolby Atmos is paired with Sony's new Vertical Surround Engine, consumers can experience breathtaking virtual three-dimensional sound via an alternative approach to ceiling reflection or up-firing speakers.

The HT-X9000F sound bar matches the distinctive design of Sony's X900F 4K HDR TV series. This 2.1ch Dolby Atmos and Sony's Virtual Surround Engine sound bar deliver powerful sound through a slim and compact form factor. The HT-X9000F embraces the sophistication of Sony's 4K HDR TV and blends effortlessly with the comfort of your home with natural texture and a slimmer body.

"At Sony, we are committed to creating optimal listening and viewing experiences for our consumers as well as a stunning design," said Mike Fasulo, President and COO of Sony Electronics, North America. "Our new HT-Z9F and HT-X9000F Dolby Atmos sound bars with virtual three-dimensional sound enable consumers to be surrounded by a truly impressive TV experience while looking great in your living room." "Dolby continues to execute on its mission to bring Dolby Atmos to more people, in more places, through more form factors," said Giles Baker, SVP, Consumer Entertainment Group, Dolby Laboratories. "With the launch of these new Dolby Atmos sound bars, we're bringing immersive, lifelike sound to even more of Sony's lineup."

HT-Z9F – World's First 3.1ch Dolby Atmos Sound Bar
The compact yet proficient 3.1ch HT-Z9F sound bar is capable of totally encompassing its audience with three-dimensional sound in its compact, yet proficient size. With the introduction of Dolby Atmos and Sony's Vertical Surround Engine in the Z9F sound bar, audiences will get a sense of helicopters whizzing above and car chase action clashing around you. Combined with the S-Force PRO Front Surround technology, which improves the existing surround sound, it now recreates the feeling of being surrounded by speakers for a true home theater environment. With or without Dolby Atmos and DTS:X content, virtual three-dimensional sound can be enjoyed thanks to the "Vertical S." button on the remote that pushes the HT-Z9F to up-mix 2ch stereo content up to 7.1.2ch.

Both the HT-Z9F and HT-X9000F are compatible with 4K HDR10 and Dolby Vision™ so that images can be passed through the device directly to the TV without loss of quality, resulting in great color clarity and brightness. The HT-Z9F also supports high-resolution audio formats. Music files can be enjoyed to near high-resolution audio quality thanks to DSEE HX™ (digital sound enhancement engine feature).
A Match Made in Heaven
Both sound bars are designed to match Sony's 4K HDR TV aesthetic for an elegant set-up that fits perfectly together. The HT-X9000F has the edges chamfered off at an angle to fit against the legs of a Sony TV stand, and perfectly matches the design of the Sony X900F 4K HDR TV series. Ideal for minimalist interiors, the slim design blends seamlessly into any living space. The two sound bars provide the option to go cable-free via Bluetooth® connectivity2 for added simplicity – for Z9F, this feature will be made available via a future firmware update. The Z9F also has Wi-Fi connectivity for access to several music services by Chromecast built-in3.

You can also enjoy a new music experience through voice operations and will work with the Google Assistant4. By talking to a smart speaker such as Google Home, you can play music through a streaming service from the HT–Z9F, or you can use multi-room playback which feeds the same music simultaneously from corresponding audio equipment in the home network. A refreshed and intuitive user interface makes it easier to set up and use with Sony TVs. With up to 2 HDMI inputs and 1 output, multiple devices can be connected to the sound bar. Both models also have USB connectivity in addition to Bluetooth. 
Sony's Vertical Surround Engine
Sony's new unique surround technology makes it possible to reproduce "vertical" sound without in-ceiling speakers. Thanks to this technology, the HT–Z9F and HT-X9000F gives the Dolby Atmos and DTS:X experience a low profile, without using enabled speakers and rear speakers. It is not room environmentdependent, and enables listeners to enjoy sound from all directions with max 7.1.2ch surround sound.

Available at Video & Audio Center
If Sony makes it, we carry it! Sony's new game-changing soundbars are available at all Video & Audio Center technology showrooms for you to look, touch, and hear in person; as well as available online by clicking HERE. In addition to being Southern California's #1 Video & Audio Company for the 18th year in a row, we are a fully Authorized Sony Dealer and carry the full line of Sony, home, office and personal electronics—including the amazing line of new 2018 X900F 4K HDR Ultra HD TVs these amazing soundbars were designed to seamlessly complement.

1 As of January 8, 2018. According to research by Sony Corporation.
2 For Bluetooth® connection, BRAVIA® supporting Bluetooth® A2DP is needed.
3 Google, Chromecast built-in and other related marks and logos are trademarks of Google LLC.
4 This feature will be made available via a future firmware update.

Friday, July 20, 2018


As California’s #1 Retail Consumer Electronics Custom Installation & Smart Home Integration company for the 18th year in a row, and with locations all around Los Angeles for the past 30+ years, Video & Audio Center has become the preferred stop for studio executives, musicians, singers, producers, actors, actresses, directors, etc.; nearly all phases of the entertainment industry [including legendary private shopping excursions for a dynamic performer with a shinning white glove] have walked through our doors or invited us into their homes to design and install custom home theaters.

This has given us a rather unique relationship with the people who create the world's entertainment content. In fact, in 2017 Video & Audio Center was extremely honored to receive the inaugural 20th Century Fox Innovation Award for “being a pioneer in presenting new digital technologies to the consumer” — and we feel this has given us a unique perspective in the industry as well. More and more we are seeing far-sighted companies, such as LG, also recognize the strong ties between content producers and content distributors, and nowhere is that recognition more apparent than in LG’s latest “B&Binge” contest promotion.

LG Electronics USA is giving serious TV watchers unique opportunities to watch the latest season of their favorite Netflix shows in show-themed settings. Through the LG B&Binge contest, LG is recreating iconic locations from Arrested Development, The Crown and a surprise mystery show, and offering an unforgettable two-night stay within true-to-show atmospheres for selected winners. Each location will be outfitted with critically-acclaimed 2018 LG OLED 4K TVs providing winners with an unparalleled viewing experience

The  LG  B&Binge’  contest  taps  into  a  unique  breed  of  TV  watcher  born  in  the streaming era, the Serious Watcher,” and builds on the success of last years inaugural Serious Watchers campaign where LG gave fans an experience of a lifetime through surprise deliveries of LG OLED TVs by beloved Netflix Original series characters.

TV today has become such an immersive experience. Viewers form deeply ingrained connections to the characters, settings and plots,” said Michelle Fernandez, head of home entertainment marketing, LG Electronics USA. With this campaign, they’ll be able to see, hear and feel the same things their favorite characters encounter. Our goal is to celebrate this new form of viewership and offer Serious Watchers much more than just a front row seat by placing them in the center of the action.”

The LG B&Binge’ settings and experiences will be outfitted with Easter eggs (hidden show references) and memorabilia to authentically bring each show to life for the most serious watchers.

Arrested Development: Live like a Bluth aboard a yacht inspired by the Lucille, the Bluths infamous yacht. Whereas Gob previously sunk the Lucille as part of one of his illusions,” this yacht is above water and safely anchored at the Marina in Los Angeles. Never nudes welcome.

The Crown: Relive the royal drama from a palace in Yorkshire, England fit for a Queen or King. Royals know no needs and neither shall you; a butler will be there to attend to your needs. There will be royal garb fittings, royal etiquette boot camp, and afternoon tea shall be served promptly at 3 oclock.

Mystery Binge: This final location will involve a full sensory experience and is not for the faint of heart. Located in the depths of New England, winners will leave questioning if only seeing is believing.

To enter this unique contest, go to and explain what makes you the ultimate fan and why you deserve to win the LG B&Binge viewing experience for your favorite show.

Entries will be judged based on passion, originality, and execution. Two grand prize winners will be selected for each one-of-a-kind opportunity and each winner will be able to bring a guest. The contests for each location will take place as follows:

   Arrested Development Experience: The entry period begins at 9:00 a.m. ET on July 16 and ends at 11:59 p.m. ET on Aug. 12. Winners will be announced on or around Aug. 24. 
   The Crown Experience: The entry period begins at 9:00 a.m. ET on July 16 and ends at 11:59 p.m. ET on Aug. 26. Winners will be announced on or around Sept. 7. 
   Mystery Experience: The entry period begins at 9:00 a.m. ET on July 16 and ends at 11:59 p.m. ET on Sept. 27. Winners will be announced on or around Oct. 12.

As the OLED TV pioneer, LG offers the industry’s widest OLED TV selection with 10 critically-acclaimed, category-leading 4K UHD models featuring proprietary LG OLED technology, which delivers perfect black levels, infinite contrast and over one billion rich colors, bringing images to life like never before. LG OLED TVs (and the renowned LG SUPER UHD TVs) come equipped with LG’s advanced ThinQ AI and third-party AI capabilities for enhanced connectivity and convenience, as well as advanced new processors that sharpen details and imagery.

For more information about the LG B&Binge’ contest, please visit:

To learn more about LGs award-winning lineup of LG OLED and LG SUPER UHD TVs, please visit us HERE.