LG
Electronics unveiled its 2018 TV lineup with an
array of new and innovative OLED and SUPER UHD models, demonstrating its
commitment to being a leader in the global premium TV market—and once
again, the SMART choice is Video & Audio Center—Southern
California's #1 place to see, touch and experience the complete line of
LG TVs.
LG's new, 2018 models feature the company's exclusive ThinQ® artificial
intelligence (AI) platform and advanced a9 (Alpha-9) processor which will
lead the way in solidifying LG's position in the global market for
premium TVs, with the market for OLED TVs forecast to see sales of 2.5
million units this year—up from the 1.6 million units sold in 2017.
LG builds upon its legacy as the pioneer
of large OLED display technology with the launch of new AI-enabled OLED
TV models for 2018, including the W8, E8, C8, and B8. Each model boasts a
range of design factors from Picture-on-Wall (Signature W8 Series
models), to Picture-on-Glass (E8 Series models) and Cinema Screen design
(C8 and B8 Series models). OLED screen sizes range from 55 to 77 inches
with AI-enabled SUPER UHD TVs (models SK95, SK90 and SK80) available in
sizes varying from 55 to 75 inches.
With LG's a9 intelligent
processor powering the company's market-leading W8, E8 and C8 OLED TV
series, viewers will experience enhanced image rendering and more
accurate colours from virtually any viewing angle in addition to perfect
black, the hallmark of LG's OLED TVs. With Dolby Atmos sound and
optimal picture quality, this year's TVs from LG will provide consumers
with immersive viewing experiences.
LG's 2018 AI-enabled SUPER UHD
lineup is powered by LG's a7, the same powerful processor found in the
LG OLED B8 series. In combination with Nano Cell, and with Full-Array
Local Dimming (FALD) back lighting available on select models, LG
AI-enabled SUPER UHD TVs offer advanced LCD picture quality with deeper
black enhanced image rendering, improved shadow details and accurate
colours from the widest viewing angles. To complement the upgraded
viewing experience, the new SUPER UHD TVs also support Dolby Atmos for
an immersive audiovisual experience.
With AI functionality
embedded in the sets, LG TV viewers can speak directly into the remote
control to enjoy the ultra-convenient features of the latest voice
assistant technology. This is achieved by employing Natural Language
Processing (NLP) to deliver intelligent voice-activated control and
connectivity based on LG's exclusive deep learning platform, Deep ThinQ®.
LG's ThinQ®
offers an enhanced interactive experience in the company's newest smart
TV lineup. By functioning as smart home hubs, one can sync their LG
ThinQ® TV with other smart home products such as robotic
vacuum cleaners, air conditioners/purifiers, smart lights, smart
speakers and many other devices that connect to the TV via Wi-Fi or
Bluetooth.
With LG's top-of-the-line a9 processor powering the
company's market-leading OLED TVs, viewers will experience additional
improvements. Select SUPER UHD TV models with LG Nano Cell (SK90 and
SK95) employ FALD back lighting to provide deeper black and enhanced
colours, as well as nuanced shadow details for more life-like images.
Picture Quality That Spells Perfection
LG's
newest a9 intelligent processor provides true-to-life images with
incredibly rich colours, sharpness, and depth for more realism. A core
innovation of the processor is the four-step process of noise reduction,
twice as many steps as conventional techniques. The algorithm allows
for greater control to boost the clarity of images affected by
distracting artifacts for more effective rendering of smooth gradations.
The
processor also improves color performance with advanced mapping
capabilities that bring colors far closer to the original content. a9
is designed to support a high frame rate (HFR) for producing smoother
and clearer motion images at 120 frames per second. With such
technology, LG's 2018 OLED TVs can display any content in high quality
for a truly spectacular viewing experience.
Ultimate Cinema HDR Experience
LG's
2018 OLED and SUPER UHD TVs feature Cinema HDR, which promises a truly
cinematic experience at home with all models adding support for Advanced
HDR by Technicolor, building on LG's legacy of supporting major HDR
formats from Dolby Vision to HDR10 and HLG (hybrid log-gamma). HDR
images are dynamically processed frame by frame using LG's proprietary
algorithm, Enhanced Dynamic Tone mapping.
Stop
into Video & Audio Center today to experience the complete line of
LG 2018 models for yourself and see what a difference OLED can make in
your TV viewing experience!
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