Video and Audio Center Blog



Wednesday, May 02, 2018

Samsung Redefines the Movie Theater Experience with new Onyx Cinema LED Screen to Enhance Existing Line of Top-Rated Consumer Televisions


Industry’s First DCI-Certified Cinema Display Amplifies Audience Immersion through True Black Color and Detail-Rich Picture Quality.


Last week Samsung Electronics premiered its Onyx Cinema LED display at the 2018 CinemaCon in Las Vegas, giving a brand new identity to a technology that already has generated significant interest and praise among theater operators and moviegoers.
Inspired by the gemstone of the same name, the Samsung Onyx brand alludes to the display’s ability to showcase cinema content with true, deep and realistic black colors. When combined with an infinite contrast ratio and specialized low-tone grayscale settings, this pinpoint representation produces brighter and more detail-rich content that further makes viewers feel a part of every scene.
The Next Generation of Cinema
Available in variations extending between 16.4ft in height and 33.8ft in width, the Samsung Onyx display accommodates any venue configuration while delivering visual quality, technical performance and reliability beyond that of traditional projector-based operations. With the 4K model earning validation as the world’s first Digital Cinema Initiatives (DCI)-certified theater display, the Samsung Onyx translates the combination of advanced LED and High Dynamic Range (HDR) picture quality to lifelike big screen content.

“By aligning brilliant, uniform color presentation with LED picture quality and crystal-clear audio, the Samsung Onyx screen invites movie enthusiasts into the most immersive and memorable viewing arena available and repositions the theater as an entertainment haven,” said Seog-gi Kim, Executive Vice President of Visual Display Business, Samsung Electronics. “We are thrilled to deliver a new and exciting theater experience to operators, managers and consumers around the world, and we look forward to working further with leading movie industry decision-makers to usher in the next generation of cinema.”
CinemaCon 2018 attendees were also among the first to experience the Samsung Onyx’s powerful multi-sensory viewing environment. Each Samsung Onyx screen features state-of-the-art JBL Sculpted Surround TM sound from HARMAN’s JBL Professional brand, bringing scenes to life through clear and consistent audio. This integration enhances the listener experience while expanding the audio “sweet spot” within Onyx theaters, and ensures that all attendees can enjoy the same exceptional audio presentation regardless of seat location.
“JBL Professional’s legacy dates back to the infancy of talking motion pictures and has been at the forefront of the industry’s sound recording and amplification innovation for the past nine decades, twice earning Scientific and Technical Awards from the Academy of Motion Picture Arts and Sciences, making it the preferred brand for cinemas all over the world,” said Mohit Parasher, Executive Vice President of HARMAN and President of HARMAN Professional Solutions. “Bringing the ground-breaking technology of the Samsung Onyx Cinema LED screen together with HARMAN’s innovation of the JBL Sculpted Surround system delivers the ultimate and unmatched audio visual audience experience.”

Samsung also previewed the Onyx’s 3D screen capability at CinemaCon 2018. The 3D Onyx Cinema LED screen accomplishes the uncanny feat of making 3D movie content even more realistic through enhanced brightness and consistent color amplification. Glass-wearing viewers now can enjoy subtitle text, images and even minor visual details with unprecedented clarity and without the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theaters.

A Worldwide Blockbuster

The Onyx’s debut at CinemaCon 2018 comes as Samsung continues to expand its presence among global cinema operators and audiences. Last week, Samsung and partner Moving Image Tech (MIT) opened the doors to America’s first U.S. Onyx Theater in Los Angeles at Pacific Theatres Winnetka w/XD.

“As the heart of the American film industry, Los Angeles is an appropriate and symbolic location to introduce a game-changing technology for movie producers and consumers in the Samsung Onyx,” said Ron Gazzola, SVP, Sales and Marketing, IT B2B Division at Samsung Electronics America. “We are excited to revolutionize the cinema experience and look forward to sharing the Samsung Onyx with wider audiences both in the U.S. and throughout the world.”

You can see Samsung’s complete, state-of-the-art line-up of consumer televisions at any of the five conveniently-located Video & Audio Center Technology Showcases throughout the Los Angeles area, or by visiting our website here: Complete Samsung 2018 TV line-up.

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