IMAX and DTS® have
announced the development and release of the “IMAX-Enhanced”
certification/licensing program that combines the highest-end consumer
electronics products with IMAX digitally re-mastered 4K HDR content and DTS® audio technologies to offer consumers a new
level of immersive sight and sound experiences for the home—and Video &
Audio Center will have them all priced less than Amazon and Best Buy, see
stores for details.
IMAX Enhanced is a new licensing and certification home
entertainment program. To qualify and carry the IMAX Enhanced logo, the
highest-end TVs, projectors, sound bars, and AV receivers must meet stringent
performance standards established by IMAX, DTS® and Hollywood’s leading colorists in order to create a consistent
and higher bar for image and sound performance on premium devices. IMAX
digitally re-mastered content for the home environment is created to provide
the sharpest 4K HDR images and powerful sound as the filmmaker
intended. We are designing an IMAX Mode for the enhanced devices that will
be meticulously optimized to play digitally re-mastered content to deliver the
best viewing and listening experience on that device.
“While the IMAX theatrical experience
continues to be the gold standard in blockbuster movie-going, we are launching
an exciting new program that applies components of IMAX’s and DTS’ technology
and expertise to deliver consumers a level of quality never before experienced
at home,” said IMAX CEO Richard L.
Gelfond.
IMAX and DTS® announced that a
number of global consumer electronics and entertainment market leaders have
joined the IMAX Enhanced program as launch partners, including Sony
Electronics, Sony Pictures, Paramount Pictures, Denon and Marantz, and have
plans to expand to include other, qualifying, upscale manufacturers/products.
“DTS has a rich history in delivering premium entertainment experiences
to the theater and at home, and the IMAX Enhanced program is an exciting
opportunity to stay at the forefront of home entertainment,” said Xperi
CEO Jon Kirchner. “Through the combined engineering and licensing
efforts of the DTS and IMAX teams, as well as support from a number of
the world’s leading device and content partners, the IMAX Enhanced
program will bring a completely new, enhanced experience to the home
while also supporting the continued penetration of DTS decoders,
bringing premium sound to consumers’ devices.”
Sony’s OLED TVs, as well as their latest,
high-end LCD TVs and projectors, will be the first televisions to carry the
IMAX-Enhanced designation.
"Sony continues to make innovation and
consumer choice a top priority for those seeking the very best viewing
experience," said Mike Fasulo, president and chief operating officer of
Sony Electronics. "We are proud to join other global consumer electronics
and entertainment leaders as a launch partner for the IMAX Enhanced program and
to be able to provide a wide variety of televisions and projectors designed to
deliver the filmmaker's intent."
To qualify and carry the IMAX Enhanced logo, Sony's TVs and home cinema
projectors have met a carefully prescribed set of performance requirements, set
by IMAX and DTS®
engineers and Hollywood's leading technical specialists, to deliver the
highest-quality, sharpest 4K HDR images and powerful, immersive sound at home
on Sony's premium devices. The companies are designing an IMAX Mode for Sony
devices that will be meticulously optimized to play IMAX digitally remastered
content as the filmmaker intended in the home.
In recent years, we at Video and Audio Center have seen the
industry’s top manufacturers working closer and closer with top entertainment
content developers and studios with the expressed intent to deliver a truly
cinematic experience; a goal that appears to be acheivable now that today’s 4K Ultra HD HDR TVs have the ability to
mirror that experience fully in terms of both digital and audio.
IMAX Enhanced Sony OLED and LED 4K HDR Televisions
MASTER Series A9FOLED and Z9F LED – Sony's recently announced MASTER Series televisions are powered
by the next-generation Picture Processor X1™ Ultimate; Sony's new MASTER Series
provides picture quality approaching that of a professional-grade monitor and
was developed in collaboration with Sony Pictures Entertainment to truly
display the creators' intent; Netflix Calibrated Mode, available exclusively on
the new Sony MASTER Series A9F OLED and Z9F LCD TVs, ensures cinematic fidelity
for the viewing experience on Netflix and are all available at Video &
Audio Center technology showrooms, as well as online.

A8F OLED and A1E OLED –
In 2017, Sony introduced the A1E, its first large screen BRAVIA OLED 4K HDR TV,
offering customers even more premium options when purchasing a TV; the new A8F
series introduced in 2018 builds upon the success of the A1E by incorporating
Sony's unique 4K HDR picture Processor X1™ Extreme and Acoustic Surface™
technology to provide superior picture quality and awe-inspiring sound.
X900F – These TVs feature the X1 Extreme
processor and provide stunning picture quality and a wider selection for
customers who are looking for large screen premium 4K HDR TVs (85-inch and
75-inch class sizes, in addition to 65-inch, 55-inch and 49-inch class sizes).
IMAX will supply select IMAX
documentaries and work with its global studio and other content partners to
build a steady stream of IMAX Enhanced versions of movies and other programming
using the newest, proprietary post-production process developed by IMAX. It
utilizes a sophisticated, advanced algorithm designed to produce the
highest-quality, sharpest 4K HDR images.
With the filmmaker’s guidance, this
advanced process accurately reduces noise and grain to best optimize the
content for a much higher quality, higher brightness 4K HDR display. Without
this technology, high-dynamic range content can actually look worse than what
was originally seen and intended by the filmmaker due to excessive noise and
grain in the film.
Select IMAX Enhanced titles that
were shot with IMAX® cameras or specially formatted for IMAX® theatres will
also include an expanded aspect ratio for the film’s home release to show
consumers more of the picture on their TV. Stop in to any of the five Video& Audio Center technology showrooms to experience the complete line of IMAX
Enhanced Sony OLED and LCD TVs today.
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