SAMSUNG REDEFINES 4K TV WITH THE SUHD TV

Video & Audio Center knows that there’s nothing more exciting than introducing the latest TV technology — and that's especially true when debuting a whole new category of TVs. With Samsung’s latest TV technological leap forward — the 4K SUHD TV, viewers will experience stunning colors, deep contrast, incredible brightness and all at a 4K resolution that redefines the TV viewing experience. But why is Samsung's SUHD TV going to be their best picture yet?

The answer comes from Nano-crystal technology and how Samsung implements its use in a proprietary manner (and eco-friendly to boot). An extremely thin film called the QDEF layer is placed between the liquid crystals or LEDs and the protective front placed glass (also known as the plexi layer). This QDEF layer “boosts” the colors to produce a higher level of color intensity.

All this results in a display that provides a level of color, detail and depth to the picture that makes any movie, TV show or other content stand out. So which qualities make the Samsung SUHD TVs so special:

COLOR

SUHD provides more vibrant and brilliant colors than that seen before — in fact it’s a much wider range of colors: 64X greater color expression is how Samsung puts it. This is all helped along by a new color system called DCI P3 — which makes for a greater color spectrum to be viewed (or you can call it the color gamut, if you want to get “technical” about it). Regardless there’s more color to be viewed, which makes for a more realistic rendering of whatever is being watched.  And one that can be better calibrated to “dial in” the best color renditioning.

DETAIL

The 3840 x 2160 pixel resolution that is the hallmark of 4K is of course excellently reproduced. But detail also comes from the level of brightness that is displayed. The SUHD display increases the brightness levels. This occurs across the entire screen through MultiZone Full Array Back Lighting, which takes advantage of a higher level of brightness being available for the display than previously seen due to LED illumination of the brightest regions of the picture.

DEPTH

There’s a reason that the Samsung SUHD TV provides a greater level of depth to the images being seen. It has to do with the contrast being automatically optimized across the entire screen. When viewed in conjunction with a curved screen the effect is to draw the eye in — to create a more immersive view that grips and holds the viewer’s attention.

But what about Smart TV? Of course other features aren’t left out — in fact there’s an Oct-Core Processor that provides 8X the power for Smart TV functions (as compared to a single processor and twice that of a dual-core processor). This ensures that any of the apps chosen, or the video being streamed, runs at full speed and with silky smooth animation. And for mobile device lovers, Bluetooth will sync and let content be shared from a Samsung smartphone.

Additionally, the TV will act as an alarm and sync up with Samsung mobile devices to turn on and display important items of the day, such as the time, weather and your schedule. Plus there’s a built-in video camera that lets you make Skype calls directly from the TV using hand gestures; all of what the SUHD TV offers being controlled from a Smart Remote that not only uses a touchpad for quick and precise navigation, but also allows for voice commands. Add special video features like Samsung Sports Live (allowing live sports to be watched while simultaneously checking team and player stats) and the Milk Video platform (for viewing/sharing the web’s best videos) and there’s no denying that this is one “smart” TV.

HS Kim, president of the visual display business at Samsung Electronics, points out that Samsung provides the leading picture in the industry and will continue to do so with their SUHD TVs. According to Kim, “consumers can trust that we are more committed than ever to consistently deliver a superior home entertainment experience for years to come.”

Not to be lost in all this is the elegant frame that makes the SUHD TV look its best in any room.

Samsung’s 4K SUHD TVs also include flat panel models and are in stock and available now. Visit one of the Superstores — Santa Monica, South Bay, Agoura Hills or Century City — and see for yourself just how exciting watching can be with SUHD.