Thursday, August 09, 2018

Sony Electronics Launches New A9F OLED MASTER Series 4K HDR TVs — The Pinnacle of Picture Quality for the Home!

MASTER Series A9F Televisions Feature Next-generation Sony Processor and Exclusive Netflix Calibrated Mode to Bring Sony's Very Best Picture Quality into Viewer's Homes by Faithfully Conveying the Creator's Intent. 

In our 30+ years as Southern California’s premier consumer electronics destination and Sony Authorized Dealer, we can’t recall ever looking forward to a new product release as we have with the upcoming A9F OLED Series. Sony Electronics, Inc. has officially announced the new television series, offering extraordinary picture quality by virtue of employing multiple proprietary technologies and solutions, leading with Sony' next-generation Picture Processor X1™ Ultimate—will be released sometime this coming Fall 2018 to consumers at of course, immediately available at that time at any of our Video & Audio Center technology showrooms, or online at

The new A9F models arrive as the MASTER Series – a name Sony has reserved exclusively for its highest picture quality TV models. Sony's goal is to create a TV capable of displaying images that faithfully convey the creator's full intent. This is a trend that we at Video & Audio Center have seen growing within the industry for a couple of years now—as the relationship between TV manufacturers and TV content producers has become more and more firmly entrenched.

Sony's new MASTER Series provides picture quality approaching that of a professional-grade monitor in a movie studio and was developed by following a very strict set of product evaluation criteria set by its most experienced picture quality engineers."Sony's focus has always been on quality, and our new MASTER Series is a game changer," said Mike Fasulo, president and chief operating officer, Sony Electronics North America. "Netflix is redefining the way in which content is produced, and together we have created an offering that has never been done before. Our new line of TVs featuring Netflix Calibrated Mode truly optimize the entertainment experience and provide new viewing options for our customers."

The A9F MASTER Series models come equipped with a newly developed, next-generation Picture Processor X1™ Ultimate. This processor plays a vital role in delivering the high-quality picture in the MASTER Series. With a long history and expertise in developing professional cameras and monitors, Sony recognizes that precision in constructing fine signal processing components results in an immediately visible difference to the whole image. The Picture Processor X1™ Ultimate can intelligently detect and analyze each object in the picture through Sony's new Object-based Super Resolution for exceptional accuracy and detail. The Object-based HDR remaster has been updated and now allows each object to be remastered individually for better depth, accurate texture and an overall more realistic picture.

Introducing Netflix Calibrated Mode
Over the years, Sony Electronics has worked with television and movie industry professionals to develop new viewing technologies. In 2000, Sony Electronics introduced Cinema Mode, which was developed in conjunction with Sony Pictures Entertainment. In 2012, Sony introduced its first 4K television, working with the industry to bring this new standard from the movie studios to viewers' homes. For the MASTER Series, Sony has worked with Netflix to develop Netflix Calibrated Mode. The new feature was specially developed to mirror the same picture quality as a studio evaluation master for television in order to preserve the artist's creative vision and intent. By clicking one simple menu setting, Netflix Calibrated Mode faithfully reproduces the visuals that help bring a story to life, and entertainment enthusiasts can now enjoy this experience when watching their favorite TV series, films, documentaries and more on Netflix.

"In recent years, we have seen great advances in technology that have made an unprecedented impact on the way TV and film entertainment is consumed," said Fasulo. "Both Sony and Netflix have been pioneering the industry in terms of content production and distribution, working directly with creators to bring their stories to entertainment lovers around the world. Sony and Netflix have put much effort into developing and supporting cutting-edge technologies, such as 4K picture resolution, high dynamic range (HDR) and Dolby Atmos™ sound that allow film professionals to authentically express their vision for fans to enjoy in their homes around the world."

"While recently watching 'Lost in Space,' I was struck by the vivid landscapes: lush forests, shadowed snowfields, and other visual elements that pulled me more deeply into the Robinsons' adventures," said Scott Mirer, vice president, device partner ecosystem, Netflix. "We can't wait for our members around the world watching on Sony's new MASTER Series TVs to get this fantastic experience and — for the very first time — to deliver studio-quality picture mastering to the living room with Netflix Calibrated Mode."

Additionally, the MASTER Series is ready for CalMAN®, the industry-leading display calibration software from Portrait Displays. CalMAN is widely used by professionals as a tool to ensure quality control of the strict requirements demanded by content creators in broadcast, production and post-production. CalMAN eliminates the struggle of maintaining the picture quality throughout the life of the TV.

Innovation in TV picture, sound and design
The flagship A9F OLED TV comes equipped with the Pixel Contrast Booster, Sony's original panel controller for OLED, which maximizes the dynamic range by widening the area of color reproduction at high brightness. Pictures are enhanced with extra detail and texture.

The A9F OLED TV has top-of-the-line sound quality thanks to its new Acoustic Surface Audio+™ technology. Acoustic Surface™ was first introduced last year with the critically acclaimed A1E series, followed by the A8F this year. The improved Acoustic Surface Audio+™ gets an additional actuator in the center of the screen and an extra subwoofer channel, totaling to a 3.2 channel sound system. The additional center actuator acts just like center speakers hidden behind a acoustically transparent (AT) screen found in movie theaters. 

With the three actuators and two subwoofers facing sideways, the A9F creates a rich sound field that greatly enhances the viewing experience. The A9F also has a TV Center Speaker Mode that allows the Acoustic Surface Audio+™ to be used as the center speaker of a home theater system.

Using the Google Assistant with the A9F is simple. All A9F models have built-in microphones, enabling viewers to simply talk to the TV to find what they want, or to ask the Google Assistant to play TV shows, movies and more.

MASTER Series A9F (65" and 55" Class models) 4K HDR OLED TV
  • Features OLED as display device with Pixel Contrast Booster; eight million self-illuminating pixels and Sony-original panel controller for OLED brings a significantly enriched visual experience with unprecedented black, authentic color and a wide viewing angle
  • Features Picture Processor X1™ Ultimate, providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and dual database processing 
  •  Acoustic Surface Audio+™ creates a rich sound field delivered from three actuators and two subwoofers facing sideways, which greatly enhance the viewing experience
  • Features Netflix Calibrated Mode that brings the creator's vision directly to the TV.
  • CalMAN ready for professional-grade calibration
  • Features vibrant, expanded color with TRILUMINOS™ Display, further enhanced for color accuracy
  • Android TV with hands-free help from the Google Assistantii: Find what you want simply by talking to the TV; ask your Google Assistant to help you play TV shows, movies, and more; dim the lights and control your compatible, connected devices while you watch a movie for a better viewing experience
  • Minimalism styled with softness: the screen being a single slate with only a stand in the back to hold it up

Pricing and Availability
The MASTER Series A9F will be available at all Video & Audio Center technology showrooms and online a in the fall of 2018, with pricing and retail availability to be announced later. For more information, please click HERE.


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