Monday, August 20, 2018


Among the many TV innovations that Samsung has pioneered over the years, the company will always be remembered for transforming the TV from being a black box to a work of art with The Frame. In fact, when Video & Audio Center first released The Frame, our customer's response to this re-imagined concept of television itself was as revealing as sales were astronomical; and now the latest version, The Frame 2018, has just become available for purchase—and Video & Audio Center, like all our Samsung products, has The Frame 2018 for less than both and Best Buy, see our stores for details.

But enough about being 2018's #1 video & audio/smart home/custom installation company and the best place to see and buy this new model, The Frame 2018 is the evolution of Samsung’s award-winning lifestyle TV, The Frame. With enhanced features, new customization options and more than 800 available works of art, The Frame 2018 is sure to transform your living room into a dynamic, customizable gallery space.

Owners of The Frame 2018 now have more ways to customize the look and feel of their room. The Samsung Art Store, the world’s largest art platform for TVs, houses an ever-growing and diverse library of artwork from some of the most prominent museums, galleries and artists around the world – including the recent addition of more than 30 iconic pieces of photography from The New York Times, 21 artworks from the Victoria and Albert Museum among others.

Whether you'd prefer to change the look of the room each season or want to bring a fresh  décor for a special dinner party, you can customize The Frame to create your preferred aesthetic in any room. Thanks to an improved UI, The Frame can browse different art pieces based on the color scheme of any room, or by a particular medium, like drawings or photography. Then, like curating a music playlist, you'll be able to create your own personalized collection that shuffles through your particular selections as often as you'd like.

Stunning Quality with User-friendly Functionality

When it’s switched on, The Frame 2018 features a crisp and clear 4K UHD screen with HDR10+ technology, so that you'll be able to view the content just the way the director intended. Similar to Samsung’s 2018 QLED TV line, The Frame 2018 comes with new smart capabilities that make it quick and easy to set up the new TV and access content.

With Effortless Log-in, you can quickly transfer your Wi-Fi and Samsung account details from your phone to the TV via Bluetooth Low Energy (BLE) without having to remember or re-enter any cumbersome passwords. Samsung’s proprietary Smart Hub menu enables consumers to intuitively navigate across streaming services, consoles and live TV while the Universal Guide feature curates content based on each user’s unique taste.

A Gallery in your Living Room

What sets The Frame 2018 apart is the way it transforms itself when the screen is switched off. Motion and brightness sensors convert The Frame 2018 from TV into a lifelike work of art. Just like how a framed picture looks different depending on the time of day, these sensors also adjust the screen brightness based on the ambient light in the room.

Samsung Art Store is an optimized platform offering new ways for consumers to access new pieces of art. Additional features include:
  • Slideshow – Sets a slideshow of the user’s personally selected artworks that automatically changes at intervals between 10 minutes and 7 days according to personal settings

  • Favorite – Enables consumers to select their favorite artworks and create their own collection of masterpieces to be used with Slideshow, and provide easier access to their favorite pieces

Discovery and navigation on the Samsung Art Store have been improved so users are never too far away from their new favorite piece to display proudly on their screen. Users can easily find their picks, browsing through the gallery where the images are sorted by different categories like colors and composition; and Samsung offers access to a wide variety of image collections by subscription.
The Frame 2018 seamlessly blends in with home décor. When mounted, it hangs flush to your wall thanks to Samsung’s No Gap Wall-Mount. The selection of four customizable magnetic bezel options – black, white, walnut and beige wood – also helps you to swap the monitor edge’s color to complement your room’s style. Another "designer" touch is the One Invisible Connection feature included on all The Frame 2018 models where a slim, translucent cable transmits both power and AV data to the TV, replacing all wires leading to and from the TV itself. The Frame 2018 ensures that users are provided not only better design, but also better and more aesthetic viewing experience.
Last year, we saw for ourselves just how Samsung's The Frame helped Video & Audio Center's style-conscious consumers find the right mix of functionality and design for their TVs – whether on or off. With The Frame 2018, this experience has become even more refined and is now quite irresistible. Stop in top any of our five Video & Audio Center Technology Superstores, where you can see, touch, feel and experience the brand new Samsung The Frame 2018 for yourself...and bring an extra pair of socks, this TV will knock yours off!


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