Wednesday, October 24, 2018


Just a few weeks ago, LG Electronics (LG) chief executive officer Jo Seong-jin and LG Electronics President and Chief Technology Officer Dr. I.P. Park delivered the opening keynote address at IFA 2018 in Berlin, outlining LG’s strategic direction for the emerging new era of artificial intelligence. As hinted in the blog's title above, we are seeing a new age in consumer electronics just now becoming available to consumers, and Video & Audio Center will be, as we have for over 38 years, at the very forefront in delivering these new technologies to the marketplace.
Video & Audio Center has been a retail and online consumer electronics industry leader for almost four decades now; and during that time we’ve seen a lot of changes in the industry, but nothing as far-reaching as today’s latest entertainment and smart home products that combine the cutting-edge advancements in artificial intelligence, robotics smart home technologies and visual display acuity—and LG has been one of the true innovators in bringing these emerging new technologies to today's consumers. "AI will ultimately touch everybody's lives, transforming the way we live, work and play," said Dr. Park. "Early implementations of AI in connected devices today are setting the stage for tomorrow's smart cities, smart homes, smart businesses and smart devices, all with capabilities that no one has even dreamed of yet."
CEO Jo, a 42-year LG veteran, led the keynote, emphasizing the company’s underlying drive to provide consumers with a better life, defining this as the increased availability of freer and smarter choices in everyday living. He expressed his firm belief that advances in AI are key to presenting new possibilities for a better life.

Following the launch of the LG ThinQ, LG has been focused on demonstrating the impact of its vibrant ecosystem embedded with a powerful AI solution based on LG’s open platform, open partnership and open connectivity strategy.

“Combined with edge computing and big data, as well as the ability to harness the enhanced connectivity of 5G, AI will bring each aspect of our lives into a seamless connected experience. Your home will know what kind of day you had in the office and will roll out the welcome mat by preparing the perfect environment for when you walk in the door,” said Mr. Jo.


LG’s ThinQ AI has been integrated into LG products ranging from mobile phones and televisions to refrigerators, washers, vacuums and more, creating seamless connections at home—and on-the-go—basically, making life good. Stop into any Video & Audio Center and see for yourself how communicating and sharing data across devices creates an easier and more personalized experience that enhances your life and frees you up to do the things that matter most. Here are just a few of the LG products and experiences that incorporate artificial intelligence:


Whether you choose an LG OLED TV with unsurpassed picture quality and an ultra-premium design that elevates any room, or our SUPER UHD 4K LED TV featuring a beautifully slender bezel and breathtaking picture, LG ThinQ AI delivers a customized entertainment experience designed by you—and you can see the complete line of LG’s AI televisions at any one of our five Los Angeles-based technology showrooms in all their splendor.

Experience real-life images, colors, sharpness, enhanced depth and magnificently immersive sound, whether you’re watching movies or sports, binge watching your favorite series, or playing video games. LG OLED and SUPER UHD TVs with AI ThinQ have the Google Assistant built in, so you can control compatible smart home devices using just your voice. Create a center for your smart home and beyond. Plus it works with Amazon Alexa devices‑and don’t forget that Video & Audio Center’s prices on all LG models are LOWER than amazon or Best Buy, see stores for details.

LG Smartphones

From the LG G7 ThinQ™ to the V35 ThinQ™, you’ll get thoughtful intelligence, inside and out. Each is equipped with a forward-thinking AI Cam, which assesses subjects and the environment it “sees” in your frame, and gives you tips for achieving the perfect picture (like optimized filters or suggesting a wide-angle shot). They also have Google Assistant built in, as well as Google Lens, which lets you search visually to learn more about what you’re seeing. Find product reviews, info about landmarks, plants, animals, and other places and things you encounter.


LG Appliances

When you choose appliances powered with LG’s intuitively smart AI technology, they go beyond just being appliances, to helping you manage your home and life. The LG InstaView ThinQ™ refrigerator has Amazon Alexa built in so you can do it all with a few simple voice commands. Grocery shop, create a to-do list, listen to your favorite music and more. You’ll also find AI ThinQ™ technology on other appliances, including vacuums and washing machines. Video & Audio Center has selected our flagship technology showroom located in the Westfield Century City Mall as the ideal location to display select appliance models from LG.


The evolution of AI must be based on continually increasing communication with users, according to Dr. Park, who explained LG’s methodology for the development of core AI technology: First, the company’s focus on speech recognition, image recognition, biometric recognition and deep learning algorithms; second, the benefits of seamless connectivity offered through LG’s diverse product portfolio that make it possible to eliminate the traditional constraints of space and time; and third, the infinite potential offered through increased connectivity.

Doubt LG’s commitment to emerging technologies? At the same Berlin show, last month, LG not only showcased their extensive lineup of AI-enabled consumer electronics, smart home and mobile technologies, but they also introduced CLiO and SuitBot, AI-enhanced robots to the public. Stay tuned!


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